Create the Perfect Text-Based Instagram Reel Using Canva

Jacqui Naunton // White Deer
29 Nov 2024

In today's fast-paced digital world, creating engaging content for your social media is essential. One effective way to achieve this is by designing a text-based Instagram Reel to convey multiple ideas swiftly. Whether you're showcasing your brand values, teasing an upcoming offer, or simply looking to enhance your social media game, this tutorial will walk you through how to create a dynamic animated text video using Canva. Let's dive in, and you'll see how easy it can be!

Step 1: Open Canva and Create a New Design

  • Open Canva and go to the search bar.
  • Type in Instagram Reel and select Instagram Reel Video. This ensures your project starts with the correct dimensions for Instagram.

Step 2: Design Your Text-Based Slides

  • Begin by designing your first slide in Canva.
  • Keep the design simple and in line with your brand. This could mean using your primary brand colours, fonts, and any other elements that represent your brand.
  • Insert several text boxes. It'll be helpful to decide which parts of the text will remain constant and which will change between slides.

Step 3: Duplicate and Edit Slides

  • Once you're happy with your first slide, duplicate it by right-clicking the slide and selecting "Duplicate", or use the keyboard shortcut Command/CTRL + D.
  • Change the text on each slide to reflect your brand's messaging or the points you want to highlight.

Step 4: Adjust Slide Duration

  • With all your slides created, it's time to set the timing for each.
  • To do this, click on a slide and then set the duration in the timeline feature at the bottom. A duration of 0.2-0.5 seconds per slide generally works well for quick, engaging reads.

Step 5: Review and Play through Your Design

  • Drag the playhead to the beginning and click Play to preview your reel.
  • Make any necessary adjustments to timing or design if sections move too quickly or too slowly.

Step 6: Export Your Finished Video

  • Click the Share button, then select Download.
  • Choose the MP4 Video format to ensure high quality.
  • Once downloaded, you can airdrop, email, or use a transfer service to move the video to your phone for upload to Instagram.
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Step 7: Final Checks and Upload

  • Before you post, ensure everything aligns with your brand image – check consistency in fonts, colours, and overall design.
  • Once satisfied, upload your video to Instagram directly from your phone or via a scheduling tool if you plan posts ahead.

By following these steps, you'll have a professional-looking, text-based Instagram Reel ready to captivate your audience. This simple yet effective method uses Canva's versatile design tools to help you elevate your business on social media. Happy designing!

Jacqui Naunton // White Deer