My Content Repurposing Workflow: A Behind-the-Scenes Tutorial

Feeling overwhelmed with the task of repurposing your podcast content each week? You're not alone, and I’m here to help! In this article, I'll walk you through the behind-the-scenes workflow I use with Canva to repurpose one podcast episode into multiple pieces of compelling content. This includes carousels, reels, YouTube videos, stories, Pinterest pins, and more—all from a single episode! Implementing this workflow can be a game-changer, saving you precious time and ensuring consistency across your platforms.

Begin by using Canva Sheets to layout the structure of your content. Create a table where you list various forms of content like Instagram posts, carousels, stories, and Pinterest pins. This table will serve as a central hub for mapping out each piece's platform, type, scheduled date, and status.

Keeping all of your work in a single Canva file allows for efficient content management. With Canva's ability to handle multiple sizes and designs in one document, you can have everything from social media posts to thumbnails all in one place. This eliminates the need for external spreadsheets and notes and allows your team to work seamlessly from a unified file.

Inside your Canva file, ensure each element of your content is well-organised. Use dropdowns for tracking statuses, date fields for scheduling, and links to other design pages for easy navigation. This structure provides clear guidance for your team on what needs to be done and when.

Once your file is ready, assign each piece of content to different members of your team. Each person should be clear on their roles—whether it's video editing, graphic designing, or scheduling posts. Use notes within your Canva design to communicate extra instructions or expectations for each piece of content.

Canva's collaborative tools, like comments and tagging, are invaluable for team communication. Your team can add comments to specific elements or designs, allowing for real-time feedback and discussion. Engage with comments to expedite the review and tweak process without endless back-and-forth emails.

After completing all the designs, download your content in the appropriate formats. For images like Instagram posts and carousel slides, download as PNG files, and for videos, use MP4. This ensures your content remains high-quality across all platforms.

Lastly, continue to evolve and improve your system. As your needs change, refine your Canva file and workflow to accommodate new ideas and strategies. The end goal is to have a streamlined, repeatable process that keeps your content quality high and your stress low.

By following this workflow, you can effectively repurpose your podcast content, saving valuable time while maintaining a consistent presence across various platforms. Whether you're working solo or with a team, this system offers a structured approach to maximise your content's reach and impact. Try it out and see how this approach can transform your content creation process.