NEW Instagram Grid 2025: Fix Past Designs and Perfect New Posts

Jacqui Naunton // White Deer
24 Jan 2025

In the ever-evolving world of social media, staying current with platform changes is crucial for maintaining a vibrant and cohesive brand presence. With Instagram shifting from its classic square grid to a new rectangular format, it's important to adapt your approach for both existing and new posts. In this tutorial, I'll guide you through making necessary adjustments to past designs and optimizing future posts to create an appealing and effective Instagram grid.

Step 1: Understanding the New Instagram Changes

Background Insights:

  • Instagram has transitioned to a rectangular grid layout, gradually rolling out to users worldwide.
  • This change affects the display of both old and new posts on your profile, meaning strategic adjustments are essential.

Step 2: Adjusting Old Posts for the Rectangular Grid

Making Necessary Tweaks:

  • For older posts now displayed in a new format, some elements may appear cropped.
  • To adjust this, navigate to each post, click the three dots, and select "Adjust Preview."
  • Tap the Fit button to reformat the image within the rectangular frame. Note: Adjustments need to be done individually for each post.

Step 3: Designing New Templates for Future Posts

Optimizing Post Dimensions:

  • Shift from square to portrait-sized posts to maximize space efficiency on the grid.
  • Use a 4:5 ratio (1080x1350 pixels) for your designs. This size accommodates the new rectangular grid without cropping issues.
  • To ensure clarity and maintain a pleasing aesthetic, keep crucial design elements away from the very edges of your posts.

Step 4: Reel Cover Design Tips

Perfecting Your Reel Covers:

  • Design your Instagram Reel covers in the standard portrait ratio of 1080x1920 pixels.
  • The content of your Reel can now stretch to edges without concern for cropping.

Step 5: Planning for Future Instagram Changes

Stay Adaptable:

  • Instagram may soon introduce more flexible options for adjusting how posts fit within your grid.
  • Anticipate potential integration of highlights into the main grid area, altering how content is uniformly viewed.
  • A feature allowing posts to be rearranged within the grid is also expected, offering greater control over the aesthetic of your page.
Support Jacqui Naunton // White Deer

Your support helps me produce more content like this. If you enjoy the content I make - like, follow or subscribe!

Subscribe on YouTube

Conclusion

Embracing platform changes is part of the journey as a business owner. By making these smart adjustments to both past and future posts, you can ensure your Instagram presence remains cohesive and aligns with the evolving landscape. Stay tuned for further updates as we continue to explore and adapt to Instagram's exciting new features.

Jacqui Naunton // White Deer