How to Draw Your Own Logo: Transforming Sketches into Vector/SVG Files with Canva's Tracer App

Jacqui Naunton // White Deer
9 Aug 2024

In the world of business branding, uniqueness and clarity are key. A logo represents your business, so creating one that's personal and adaptable is crucial. In this tutorial, I'll guide you through the process of turning your sketch into a polished vector file using Canva's Tracer app. Perfect for those who want a custom logo that's truly their own!

Step 1: Gather Your Materials

  • Blank white paper: A plain piece is essential for clarity.
  • Drawing tools: Ideally, use a thick pen or marker for clear lines. A pencil might be useful for drafts but avoid using it for the final version.
  • Your unique idea: Conceptualise a simple yet versatile design.

Step 2: Draw Your Logo

Consider the principles of simplicity and versatility in design. Logos should work well both when enlarged and shrunk down. With your final idea in hand, sketch your design, ensuring lines are bold and clear for easy conversion.

Step 3: Capture Your Design

Using a smartphone or scanner, photograph or scan your drawing. Make sure to use good lighting to avoid shadows and take the picture from directly above to prevent distortion.

Step 4: Transfer Your Image to a Computer

To edit your sketch, transfer the captured image to your computer. You can use methods such as AirDrop, email, Dropbox, or any method that works best for you.

Step 5: Upload to Canva

Open Canva and create a new design with dimensions larger than 2,000 pixels to ensure adequate workspace. Upload your sketch by going to the Uploads section in Canva.

Step 6: Adjust Image Settings

Enhance your image by tweaking the settings to achieve crisp, black lines on a white background. Use the adjustments such as brightness, contrast, saturation, and shadows to fine-tune your sketch.

Step 7: Use the Tracer App

Navigate to the Apps side menu in Canva and locate the Tracer App. If not visible, use the search function. Ensure your image is selected, and use the app to trace your sketch into a vector format. Adjust threshold settings if needed for optimal tracing results.

Step 8: Fine-Tune and Customise

Experiment with colours as your new vector logo is fully colour-changeable. Consider adding backgrounds or text to complement your design. Make sure the logo communicates your brand essence.

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Step 9: Save and Use Your Logo

Ensure your logo is saved and ready for use in all formats needed for your brand. Test its appearance on different platforms and sizes to confirm its versatility.

Conclusion

Creating a custom logo using Canva's Tracer App is a straightforward process, empowering you to maintain full creative control over your brand's visual identity. By following these steps, you'll have a unique logo that's perfect for representing your business across various mediums. Happy designing!

Jacqui Naunton // White Deer